SportsWar’s websites accept IAB standard traditional ads as well as some rich media ad formats. The following guidelines below will help you to develop a campaign using formats that are industry standard.
FLASH / GIF/ JPG / HTML
|Art Size Dimensions and Maximum File Size (includes rich media)|
728×90 Leaderboard = 30K
|Sponsors Text Message|
The Sponsors Text Message is an HTML text link that is presented at the top of the forums. URL can be directly to a page of your choosing, or we can develop a landing page to suit your needs.
Maximum number of characters (including spaces): 90.
|Sponsors Page Listing|
For inclusion on each of our sites’ sponsors pages, we require your company logo and a short paragraph listing what your company offers.
Please submit your logo with transparent layer background (if possible) and with the dimensions being at least 200px in width.
|Rich Media Options|
Flash, In-banner streaming and User Initiated Expandable (leaderboard only).
|Approved Third Party Vendors*|
Atlas, Bluestreak, DoubleCkick, Eyeblaster, Eyewonder, Point.Roll, Viewpoint
* Please inquire about any third party vendor not listed.
Rich Media Types
|Flash Ad Requirements|
Flash 6, 7, 8 and CS3(9)Click Tracking
The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.
The button action code should look like this:
A helpful link:
|Audio and Video (includes In-Banner Streaming)|
|No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain clearly visible “mute” and “stop” functionality. Video can be host-or-user initiated. Any exceptions need prior approval.|
|Expandable Banners (User-initiated)|
|Please inquire about user-initiated expandable banners for our sites. Most sites on our network can accept expandable leaderboard (728×90) ads. We are not currently accepting expandable skyscraper (160×600) ads.|
|Pop-unders, Pop-ups, Floating Ads and Interstitials)|
|We do not currently serve pop-unders, pop-ups, floating ads or interstitials. Our site communities strongly support our sponsors because we choose not to serve these rich media types.|
|Ad Creative Animation Time|
|In-Banner Streaming Video: No more than 30 seconds on all pages. Video must contain clearly visible “mute” and “stop” functionality.|
|Animation/Looping Guidelines for all media types|
|No loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/”strobing” animation of any graphic, copy, or background element(s).|
|Where applicable, the “ON/OFF”, “STOP/PLAY”, and “CLOSE” button must be prominent and obvious.|
Please send creatives for approval and testing at least two business days before campaign launch to: