SportsWar Site Statistics and Demographics

Calculated on annual average

Reach and Frequency

  • Unique Viewers (Monthly Average) – 255,000
  • Page Views (Monthly Average) – 14,000,000

Demographic Profile

  • 95% male audience
  • 37% of male population is between the ages of 21-34; 43% is between the ages of 35-55
  • 47% have an annual household income of $100,000 or more
  • 80% are business professionals, proprietors, or managers
  • 38% are interested in new job/career opportunities
  • 75% plan to travel for business in the next 12 months
  • 87% are college graduates; 38% have a post graduate education
  • 72% are married; 44% have children
  • 79% own their own home
  • 14% plan to buy a new home in the next 12 months
  • 90% currently own investments
  • 67% plan to buy stocks/mutual funds in next 18 months
  • 85% access the Internet through Broadband (high-speed)
  • 95% have purchased something over the Internet in the past 12 months
  • 94% plan to purchase something over the Internet in the next 12 months
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