Calculated on annual average
Reach and Frequency
- Unique Viewers (Monthly Average) – 255,000
- Page Views (Monthly Average) – 14,000,000
Demographic Profile
- 95% male audience
- 37% of male population is between the ages of 21-34; 43% is between the ages of 35-55
- 47% have an annual household income of $100,000 or more
- 80% are business professionals, proprietors, or managers
- 38% are interested in new job/career opportunities
- 75% plan to travel for business in the next 12 months
- 87% are college graduates; 38% have a post graduate education
- 72% are married; 44% have children
- 79% own their own home
- 14% plan to buy a new home in the next 12 months
- 90% currently own investments
- 67% plan to buy stocks/mutual funds in next 18 months
- 85% access the Internet through Broadband (high-speed)
- 95% have purchased something over the Internet in the past 12 months
- 94% plan to purchase something over the Internet in the next 12 months